Is Your Body Clear :: essays research papers

 ¡Ã‚ §Is Your Body Clear? ¡Ã‚ ¨   Ã‚  Ã‚  Ã‚  Ã‚   We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and believe them. Most of all, they want them to buy whatever they have to sell. Companies must rely on advertising a great deal, especially when a new product becomes available. It is crucial that their audience learns of the product and realizes the benefits of the new invention. Companies that already have other products for sale have a better chance of obtaining the consumers interest, especially if the company has a good reputation. One such company is Neutrogena. They have numerous products for sale for the face, hair, and body. One of their newest products is called Body Clear„ § Body Wash. I found this particular ad in a magazine strategically placed toward the front between two different articles. This magazine, YM, is typically intended for young females between the ages of 13 to 19. The target audience for the body wash would therefore have to be intended for these teenage girls. Before we can examine the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. Standing next to the bottle of wash in just a towel is the famous Neutrogena girl, Jennifer Love Hewitt. At the top of the page in big, bold, red letters appear the words,  ¡Ã‚ §Clear skin from head to toe. ¡Ã‚ ¨ Underneath this slogan is the caption that introduces the new body wash,  ¡Ã‚ §Neutrogena„ ¥ Body Clear„ § Body Wash treats, even prevents body breakouts. ¡Ã‚ ¨ To the side of the oversized bottle of wash are three bullets, and although very small are still very important. They tell us that the body wash contains an acne fighting ingredient which  ¡Ã‚ §dermatologists recommend.